Project Saar — Koru Foundation
Koru Foundation · Sustainable Products

Project
Saar

Sustainability for Everyone.

SAAR is a holistic sustainability solutions platform that combines sustainable products with professional sustainability services under a community-led circular economy model — built to bridge the gap between sustainable intent and everyday action.

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3
Audience segments
served
∞
Zero-waste homes
& campuses
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Every purchase
funds impact
♻️
Eco-friendly &
affordable products
Saar products
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Eco products
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Community
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Shop eco-friendly
products
The Origin

Born from the ground up.

Four years of grassroots environmental work by the Koru Foundation revealed a clear pattern: people want to live sustainably, but doing so is incredibly difficult — eco-friendly products and solutions are highly fragmented and hard to adopt.

Project Saar was built to bridge this gap between sustainable intent and everyday action. Rather than just selling products, we focus on enabling a complete sustainable transformation — a seamless, integrated B2B and B2C circular ecosystem that brings sourcing, pricing, and community together under one roof.

Each product is designed not just for use, but to encourage long-term behaviour change. And every purchase goes back into our NGO's work — helping expand awareness, strengthen communities, and drive collective action for a healthier planet.

Our Belief
"Sustainability should be accessible, joyful, and mainstream — not a privilege for the few."
Direct Sourcing Affordable Pricing Circular Economy Community Impact NGO-Backed
Who We Serve

Built for three worlds.

Saar's ecosystem is designed around three distinct groups — each essential to a truly circular, community-led model of sustainability.

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B2C
Individuals & Families
Environmentally conscious consumers and residential communities who want to transition to eco-friendly lifestyles but need simple, high-quality, accessible household alternatives.
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B2B
Businesses & Institutions
Corporates, SMEs, schools, NGOs, the hospitality sector, and government organisations looking for reliable, hassle-free ESG collaborations, sustainable procurement, and Zero Waste office solutions.
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Supply Chain
Women & Local Communities
Grassroots communities integrated directly into Saar's business model as producers — building a sustainable supply chain rooted in local empowerment and dignified livelihoods.
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A new culture of conscious consumption in India.
Zero-waste homes · Schools · Campuses · Workplaces — shaped by education, practical tools, and community partnerships.
Our Vision

Conscious consumption, made mainstream.

Our vision is to promote responsible consumption and actively support the creation of Zero Waste homes, schools, and workplaces across India — shaping the next generation of sustainable living.

This is also a roadmap for shared value. By building a decentralized, women-led manufacturing network, Saar creates dignified local livelihoods while establishing itself as a trusted, pan-India sustainability brand — the go-to partner for institutional ESG and green procurement.

The goal is a permanent ecosystem — one where living sustainably is no longer a complex struggle, but a simple, seamless, and deeply impactful part of everyday life.

What We Offer

Something for everyone.

Saar's ecosystem is built to support three distinct groups — individuals and families seeking simple, accessible eco-alternatives, and businesses and institutions seeking reliable, hassle-free ESG and sustainable procurement partnerships.

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Eco-Lifestyle Products
Everyday sustainable alternatives for the home — from reusable bags and bamboo products to organic personal care, all at accessible prices.
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Affordable Gifting Options
Thoughtfully curated eco-gift sets for birthdays, celebrations, and occasions — gifts that are kind to people and the planet.
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Festival Collections
Limited-edition festival collections that make it easy to celebrate sustainably — replacing plastic and single-use items with beautiful eco alternatives.
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University Merchandise
Collaborative university merchandise collections — eco-branded products that make sustainability part of campus identity and student pride.
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Campus Awareness Programs
Interactive workshops and sessions on sustainable living, waste reduction, and climate awareness — brought directly to your campus.
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Student Ambassador Training
Train passionate students to become sustainability leaders and changemakers — creating a peer-to-peer movement from within the institution.
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Zero-Waste Campus Roadmap
A tailored, actionable plan to move your campus towards zero-waste operations — from waste segregation to sustainable procurement.
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Bulk Eco-Stationery & Kits
Affordable bulk orders of eco-friendly stationery and sustainability kits for students — making green choices the default on campus.
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Zero-Waste Guest Welcome Kits
Replace single-use plastic amenities with beautifully packaged eco-friendly welcome kits — elevating the guest experience while reducing waste.
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Green Conference Kits
Sustainable kits for events and conferences — notebooks, pens, bags, and more — all eco-friendly and designed to impress.
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Private-Label Eco Products
Custom-branded sustainable products for your business — your logo, your values, our eco-expertise. Strengthen your brand's green identity.
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ESG Impact Dashboards
Track and report your sustainability impact with our ESG dashboards — showing measurable outcomes for your CSR and environmental commitments.

Ready to shop sustainably?

Explore our full range of eco-friendly products — every purchase directly supports the Koru Foundation's programmes in education, zero-waste, and menstrual health.

🛒   Visit the Saar Shop →
Project Saar — Why it matters

Every product sold moves India closer to a permanent sustainability ecosystem — where responsible consumption is second nature, not a struggle.

3
Audiences served — individuals, institutions & communities
100%
Profits fund Foundation programmes & a women-led producer network
∞
Potential for Zero Waste homes, schools & workplaces nationwide