Project
Saar
Project Saar makes eco-friendly, everyday products affordable and easily accessible — breaking the barrier that sustainability is only for a privileged few. Every purchase supports our NGO's work and drives collective action for a healthier planet.
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Born from the ground up.
Project Saar emerged directly from our grassroots work through Project Sanjeevani. During awareness sessions on climate change and eco-friendly living, a clear pattern emerged — people were willing to adopt sustainable practices, but eco-friendly products were too expensive and hard to find.
That gap became our mission. Saar was built to make sustainable, everyday products affordable and easily available to all — not just to those who can pay a premium. By reducing unnecessary costs and focusing on direct sourcing, we ensure eco-friendly alternatives are accessible to every household, campus, and community.
Each product is designed not just for use, but to encourage long-term behaviour change. And every purchase goes back into our NGO's work — helping expand awareness, strengthen communities, and drive collective action for a healthier planet.
Conscious consumption, made mainstream.
Our vision is to build a new culture of conscious consumption in India — where sustainability is accessible, joyful, and mainstream. We aim to shape the next generation of zero-waste homes, campuses, hotels, and workplaces.
This is not just a product vision — it is a movement. Led by education, practical tools, and community partnerships, Project Saar works to make sustainable living the natural choice — not the expensive one.
When people have access to the right products at the right price, behaviour changes at scale. That is the transformation Saar is working towards.
Something for everyone.
Saar serves three distinct audiences — each with tailored products, programmes, and partnerships designed for their unique needs.
Ready to shop sustainably?
Explore our full range of eco-friendly products — every purchase directly supports the Koru Foundation's programmes in education, zero-waste, and menstrual health.
Every product sold is a step towards a more sustainable India — and every rupee goes back into the communities we serve.